Meridian ClinicsOwning local search for a growing chain of clinics.
- Challenge
- Five clinics, one generic website, and patients booking with competitors who ranked higher.
- Our role
- Technical SEO, local pages for every clinic, Google Business Profiles and medical content.
- Services
- Sector and year
- Healthcare, 2025
- Growth in organic traffic
- 186%
- Page-one local keywords
- 42
- More appointment requests
- 58%
01 The challenge
Meridian had five clinics but one generic website, so it never appeared for the searches patients make: a specialty plus a neighbourhood.
02 The idea
One clinic, one page, one profile. Give every location its own local presence, reviewed by its doctors.
03 The execution
We fixed the technical foundations, built a page and a Google Business Profile for every clinic, and published doctor-reviewed answers to common patient questions.
Results
What moved.
Growth in organic traffic, plus the numbers behind it.
View as table
| Period | Value |
|---|---|
| M1 | 4.2K |
| M2 | 5.1K |
| M3 | 6.9K |
| M4 | 9.3K |
| M5 | 12K |
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