Kora CoffeeTurning a neighbourhood café into a city-wide habit.
- Challenge
- A loved café brand with a quiet Instagram and three new outlets to fill.
- Our role
- Content strategy, monthly shoot days, reels and community management.
- Sector and year
- Food and beverage, 2025
- Growth in monthly engagement
- 212%
- New followers in six months
- 38K
- Of new-outlet visitors came from social
- 27%
01 The challenge
Kora's regulars loved it, but the feed showed none of that warmth. New outlets were opening with no one knowing they were there.
02 The idea
Film the ritual. Every post shows a real moment from behind the counter, the people and the pour.
03 The execution
Two shoot days a month produce the reels, stills and stories for the month ahead. Each outlet launch gets its own short series, and the community team replies to every comment.
Results
What moved.
Growth in monthly engagement, plus the numbers behind it.
- Growth in monthly engagement
- 212%Growth in monthly engagement
- New followers in six months
- 38KNew followers in six months
- Of new-outlet visitors came from social
- 27%Of new-outlet visitors came from social
Our feed finally feels like walking into the café.
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