LedgerlyMaking a finance app the obvious download in its category.
- Challenge
- Strong reviews, weak visibility. The app was invisible for the searches that mattered.
- Our role
- App store optimisation, preview video, and app install campaigns on Google and Meta.
- Sector and year
- Fintech, 2025
- Higher store page conversion
- 64%
- Category keywords in the top five
- 14
- More installs at the same spend
- 3.1×
01 The challenge
Ledgerly's users rated it highly, but on the Play Store it ranked behind apps with half its rating for every search that mattered.
02 The idea
Treat the store page like a landing page. Every screenshot and second of video should answer one doubt.
03 The execution
We rebuilt keywords, screenshots and the preview video, tested three store variants, and only then scaled install campaigns into the page that converted best.
Results
What moved.
Higher store page conversion, plus the numbers behind it.
View as table
| Period | Value |
|---|---|
| Before | 22% |
| Test A | 27% |
| Test B | 31% |
| Final | 36% |
Want results like Ledgerly?