Vastra HouseA festive film for a heritage label, cut for every screen.
- Challenge
- A heritage label whose craft didn't come through on a phone screen.
- Our role
- Festive brand film, 9:16 cut-downs, and a month of social content from the same shoot.
- Sector and year
- Fashion, 2025
- Organic views
- 1.2M
- Lift in repeat purchases
- 18%
- Assets from one shoot
- 32
01 The challenge
Vastra House makes garments that take weeks to weave. On social, they looked like any other catalogue.
02 The idea
Slow down. Let the camera stay on the hands, the loom and the light, and let the cut-downs carry that patience.
03 The execution
A three-day shoot across the workshop and a heritage location produced the film, 24 vertical cut-downs and a month of stills.
Results
What moved.
Organic views in festive season, plus the numbers behind it.
- Organic views
- 1.2MOrganic views
- Lift in repeat purchases
- 18%Lift in repeat purchases
- Assets from one shoot
- 32Assets from one shoot
It is the first time a film has shown what our weavers actually do.
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